Rock Showdown
A few years ago, publicizing a concert meant posting a million fliers to telephone poles, getting ads in local newspapers and telling your friends to come via word of mouth. Today, it also means posting MySpace with messages, getting videos on YouTube and spreading the word via E-mail mailing lists. Telecommunications professor Mark Deuze is thrilled about this shift in advertising, and he wants his students to see its potential for innovative marketing strategies.




