Scott Dolson, Indiana’s vice president and director of intercollegiate athletics, said the university is considering selling alcoholic beverages at Simon Skjodt Assembly Hall.
In 2019, Indiana began selling alcohol at Memorial Stadium for home football games. Since then, Indiana has started selling alcohol at home baseball and softball games and home soccer events. According to Dolson, fans could start seeing alcoholic beverages during basketball games at Assembly Hall later this year.
“It has gone extremely well to date,” Dolson said. “Data really shows from the time we implemented it the first year at Memorial Stadium that our incidents actually went down, our alcohol-related incidents, and I think controlling the environment has proved to be successful.”
On Monday, local Bloomington brewery Upland Brewing Company announced it would serve as Indiana’s exclusive craft beer sponsor for the next three years. A similar partnership to be the exclusive domestic sponsor was announced with Coors Brewing Company earlier this month.
While nothing is official, Dolson said he is optimistic and motivated to better the fan experience. He said he continues to evaluate and mull over the decision but reaffirms that maintaining a safe and responsible drinking environment is a top priority.