Last Wednesday, the state of Indiana launched a new slogan to try to draw in the tourists. Are you ready? Here it is:
"Restart Your Engines."
Hmm, yeah -- that's what we thought too.
Tying it to the Indianapolis 500 wasn't a bad idea -- at least it's something out-of-staters will recognize (and we do have a racecar on our state quarter). But the slogan is kind of limited in focus. Not to mention that it sends a mixed message. The Indianapolis Star quoted Tom Schuman, a spokesman for the Indiana Chamber of Commerce as saying: "Potentially, it carries a lot of different meanings when you hear it ... What we like about it is that it also can apply to business efforts -- hopefully, it's going to encourage the entrepreneurial climate Indiana has struggled to achieve so far" (April 23, 2006). So, not only does it carry a message of Indiana as a place to feel rejuvenated -- and get your car fixed -- it also comes with an aura of economic desperation. Because, you know, if there's one thing we've learned from the downtown bar scene, it's that desperation's always attractive.