IU Athletics announced Wednesday it would be branding its annual giving campaign in 2020 as “Never Daunted,” after the lyric in “Indiana, Our Indiana,” as well as several new rewards for donors.
The campaign is scheduled to run through June 30 and aims to help fund the expected total of $19.8 million in athletic scholarships this academic year, said IU Athletics in a statement.
“Our challenges are significant, there’s no doubt,” said Scott Dolson, IU vice president and director of intercollegiate athletics. “But as a Hoosier all my life, I know how much these students and these programs mean to our hundreds of thousands of alumni and fans all around the state and the world. We are asking all of Hoosier Nation to come together like never before to support our students and our efforts to combat the biggest financial challenge we have ever faced.”
IU is encouraging donors to consider making donations greater than their typical annual gift and consider raising their gift amount by a level to help ease some of the hardships brought about by COVID-19. The athletic department is also encouraging season ticket holders to consider donating the value of their tickets.
IU Athletics also added special incentives for those who donate to the fundraising campaign this year. Donors are eligible to receive double priority points for ticket seating, entries into a sweepstakes for IU gifts and experiences and an IU “Never Daunted” mask.
“I am tremendously grateful for our thousands of passionate Hoosier fans, whose commitment to our students and this university is second to none,” said Kevin Van Rooy, senior associate athletic director and director of the varsity club. “The success our department has enjoyed over the years is due in large part to the unyielding support that we have received from our loyal donors and fans. We need that level of support and more as we embark on this year’s campaign.”
