Longform

FitLine and the New Routine Economy: Why a European Wellness Brand Is Finding a Home in the U.S.

FitLine is the flagship nutrition line of PM-International, a company founded in 1993 that now operates in close to 100 countries. While many American consumers are just beginning to encounter the brand, it has spent decades building a strong presence internationally through a direct selling model. Today, PM-International ranks among the top global direct selling companies by revenue, with billions in annual retail sales.

IU's GenEd Program could change. Here's what faculty had to say:

Faculty attended a town hall Thursday to review IU's proposed GenEd curriculum changes.

Ransomware attack crashes Jackson County Sheriff's Office computer systems

The department computer network is still offline.

Bloomington City Council delays Hopewell PUD again, debates legality of new conditions

The City Council will now vote on the PUD at its April 1 meeting.

SATIRE: A familiar face returns to Indiana men’s basketball

Sometimes it’s hard to stay away for so long.

Indiana softball set to face Detroit Mercy in 2-game weekend set

The Hoosiers look to rebound from Monday's loss to Oregon in weekend set.

PRESS RELEASE: IU senior O'Neill student, Sarah Warf, Selected to Perform Stand-Up in LA at Bergamot Comedy Festival this week! 

IU senior O'Neill student, Sarah Warf, Selected to Perform Stand-Up in LA at Bergamot Comedy Festival this week! 

Indiana baseball set to face No. 24 Nebraska in latest test of demanding schedule

Nebraska marks the fifth ranked opponent Indiana has faced this season.

Music, marimba and melodía: Isaac Salazar brings joy to Bloomington Farmers' Market

Isaac Salazar, leader of Melodía Latina, performed at the market on Valentine's Day 2026.

LETTER: Go to church to find social connection

Generation Z can find social connection and community at their local church.

Cold Room vs. Industrial Refrigerator: Which One Does Your Business Actually Need?

When a business starts outgrowing its basic cooling setup, the question almost always comes up: Do we need a cold room, or would an industrial refrigerator get the job done? On the surface, both seem to serve the same purpose — keep things cold, prevent spoilage, stay compliant. But the differences between the two run deep enough that making the wrong call can cost you in energy bills, operational limitations, and regulatory headaches for years to come.

OPINION: We’ve created the most chalant ways to be nonchalant

From messy buns to spam accounts, the pursuit of effortlessness is anything but effortless.

5 Indiana baseball alums featured on 2026 MLB Opening Day rosters

Kyle Schwarber headlines the group of former Hoosiers.

OPINION: Passenger rail carried me 500 miles across Finland. Why is it nonexistent here?

Passenger rail across the United States continues to be disappointing.

Graduating and Moving Out of State? A Practical Guide to Shipping Your Belongings

Most seniors underestimate how much stuff they have accumulated over four years.

Bloomington laser tag and arcade center closes, citing increased local competition

Laserlite, laser tag facility and arcade, closes after over 25 years in operation.

COLUMN: Indiana men’s basketball is behind — here’s why

Indiana men’s basketball lacks identity, depth and consistency while top programs dominate March.

How an IU athletic trainer tapes a team together

IU ending voluntary retirement program that prevents employees from 'disparaging' university

The program was offered at IU Bloomington in 2025.

OPINION: Stop tweaking about GMOs. Embrace genetic modification

GMOs are the next step in an ancient practice.