Hoosiers Connect, IU Athletics' official NIL collective — Name, Image and Likeness — announced “Official Hoosiers Connect Vodka” in a partnership with Starlight Distillery on Tuesday afternoon, per a press release. The release states 25% of sales will go toward NIL opportunities for IU student-athletes.
“We are excited for all Hoosier fans to have the opportunity to responsibly enjoy the Official Hoosiers Connect Vodka and to continue to explore unique ways to support NIL opportunities for IU student-athletes,” Executive Director of Hoosiers Connect Tyler Harris said in the release.
Starlight Distillery is a part of Huber’s Orchard and Winery, a family-owned business since 1843. The Huber family is a longtime supporter of Indiana and its athletics, the press release says.
The Official Hoosiers Connect Vodka is available for immediate purchase through the Starlight Distillery. It will soon be made available in local retail stores throughout the state.
