The Indiana Daily Student has partnered with Newspark, a social impact startup that helps readers donate to the causes they care about while viewing the news. The IDS is Newspark’s first media partner.
The Newspark team has developed a widget that, when toggled, will appear on articles with direct links to the fundraisers of relevant charities.
These charities formally join Newspark and are vetted by the IDS marketing team, making them fully verified. Decisions regarding which charities to include are made after all editorial decisions, so stories remain journalistically neutral.
Suppose a reader views an article like this one about local businesses affected by the coronavirus pandemic. Newspark will display several fundraisers provided by nonprofits that are helping local communities during this time. A reader can then donate to any of these fundraisers with the click of a button, without leaving the article.
Through this partnership, the IDS hopes to better support local nonprofits and the Bloomington community.