I may sound like a broken record by saying that the media and technology are changing the way we approach fashion.
Even more importantly, technology is changing the world in general, but the race to stay tech-savvy is becoming a predominant force for many in the retail business.
This summer, retail companies created a huge presence in the world of phone apps and customer service initiatives.
In an effort to cater to the customer’s every need and do so as quickly as possible, almost every major company has implemented a way to shop and connect online.
Makeup and beauty company Sephora introduced its Store To Door policy, a customer service feature that allows consumers to place an order through an in-store iPod touch and have it delivered directly to their homes.
Not only do they guarantee a three-day maximum for shipping time, they also do it free of charge.
Aside from companies creating a more time-efficient and accessible shopping experience, personal style services are making their way to the online scene as well.
Stitchfix.com is a personal styling service that offers users an individualized shopping and styling opportunity.
What sets it apart from other styling sites or services is that it hones in on an individual’s personal style the more one uses it.
They deliver handpicked items and send styling tips and ideas along with them.
Talk about special ?treatment.
Browsing, purchasing and finding fashion inspiration with the touch of a screen seems to be the ideal situation.
But what does this mean for small boutiques and shops?
Will we reach the point of small businesses being overrun by large, technologically advanced ?companies?
Will several storefronts eventually go by the ?wayside?
So many stores pride themselves on their customer service and in-store interaction.
While online shopping and apps are quicker and easier, it can take away from the overall shopping experience.
It lacks a human component, a part of shopping that many people appreciate when they visit their favorite store.
No one is there to ask for a second opinion, you can’t try anything on and, to be honest, it can suck the fun out of shopping.
That may sound completely ludicrous to a lot of people.
But when you think about it, a lot of people’s daily interactions and experiences come from times when they are out shopping, whether that be the grocery store, the mall or the little mom and pop shop down the road.
So, dear iPhone users and tech junkies, use your apps and services willingly because they can save you tons of time and are truly amazing in what they can do.
However, take out some time every once in a while to grab a friend and visit your favorite store, an experience no device will ever be able to fully ?capture.
