Upland announces expansion to new parts of Ohio

A taste of Bloomington is headed to Ohio.

On June 6, Upland Brewery announced expansion of its wholesale beer distribution to Columbus and Cleveland this month.

Andrea Lutz, marketing director at Upland Brewery, described her company’s motives for expanding its sales as an effort to reach out.

“We are a Bloomington-based business and enjoy our Southern Indiana family,” Lutz said. “We are not looking for world domination, but instead want to expand our brand to our neighboring states so it’s available to our extended family in the Midwest,” Lutz said.
However, marketing a craft beer brand is not without its challenges.

“One of the many challenges that come to my mind is also a gift,” Lutz said. “Craft beer is booming right now, giving us a great deal of attention, but also a lot of competition.”

In the competitive craft beer market, Upland has the advantage of experience, as the company has been been brewing in Bloomington since 1997.

“We’ve been in this business for over 15 years now, which gives us experience many of the newer breweries just don’t have,” Lutz said. “With all of our amazing support throughout the region and the industry knowledge we’ve gained over the years we expect to be welcomed into Ohio with open arms.”

Upland beer is already available on taps and retail shelves throughout Indiana, parts of Kentucky and Wisconsin, as well as the Cincinnati area.

— Brianna Meyer