Tim Westergren, founder of Pandora online radio, says bands and solo artists send him thousands of submissions each month, hoping to get played on a Pandora radio station.
The Pandora mailbox is stuffed with homemade CDs crammed into envelopes. The company is moving to a digital submission form, but Westergren says it will still expose new music every day.
“It’s a completely democratic radio,” he says. “If you produce good music and send it to us, it will play without regard to your professional stature.”
It doesn’t matter how famous the band or artist is, or if it’s signed a record deal. “It means that we expose a lot of stuff that no one is playing,” he says. “It’s making a difference for them.”
