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Saturday, May 16
The Indiana Daily Student

Deodorant dilemma

There are so many situations in life that make me feel defeated. When I’m ascending the steps of Ballantine Hall on my way to the third floor, I often find myself losing the will to keep going and am tempted to collapse midstep in surrender to the stampede. When I accidentally pull the cord on the bus a stop too early and everyone stares at me when nobody gets off, I want to crawl inside of myself and explode. But there is one place in life where I push aside all self-doubt and understand with complete confidence that I can truly be whoever I want to be: the deodorant aisle at Target. \nTwo months ago I entered the aisle on the noble quest for an antiperspirant. The first scent I picked up was entitled “Genuine.” “Genuine?” I asked out loud, in a skeptical manner. I’m all about sincerity, but body odor isn’t exactly the area where I want to be genuine. My arm pits genuinely smell like a combination of sweat and arm pits. Honesty was not my goal so I put it back. \nNext I picked up “Ambition.” “Ambition,” I thought pensively, “I could use some of that in my life.” I smelled the sealed plastic container and it smelled a lot like a plastic container. Nevertheless, I suddenly envisioned myself as the head of a large company with a myriad of workers reporting to me, all of whom secretly envied me but also respected me fiercely because they knew I deserved everything I had gotten. In this fantasy I was the essence of success – independent and powerful but also gentle and modest in a way that is uniquely feminine.\nI bought Ambition and for the next month I arrived to all my classes 10 minutes early and even finished all my laundry before I ran out of clothing. \nLast week I went back to Target to restock and found that Target no longer carries Ambition. (My grades have dropped considerably. Also, last month I over-zealously signed up for dozens of organizations and never followed through but am now stuck on countless mailing lists). \nIn my new search I came across a scent called “Optimism.” “That’s stupid,” I thought, “How can deodorant make you optimistic? It is probably a farce. It probably reeks with the stench of naivety.” \nFinally I settled on “Spanish Rose,” because as I held the container in my hand I saw myself dancing, timid but beautiful, captivating the attention of a circle of very handsome and well-to-do men. And also, I had these amazingly rhythmic hips that shook like peaches from a tree to the melodious notes of a Spanish guitar.\nEach morning the invisible solid rolls onto my pits like a reminder of everything I want to be this month: sexy and mysterious, wild but innocent. The day that I stop living up to the promise of the name of my deodorant is the day I will need to rethink the way I’m living.

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