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Itsuo Inouye

Japan Sony

Rolling along

By Abisalom Omolo and Itsuo Inouye · Tuesday, Sept. 11,2007 1:41 a.m.

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Japan Sony

Japan Sony

By Itsuo Inouye and Itsuo Inouye · Tuesday, Sept. 11,2007 12 a.m.

ROLLING ALONG – A model shows Sony Corp.’s new rolling egg-shaped digital music player swivels in Tokyo on Monday. The $354, 11 ounce Rolly, set to go on sale in Japan on Sept. 29, comes with stereo speakers, one gigabyte of internal flash memory and a battery good for about five hours of music. Overseas sales are still undecided. The smooth white gadget, small enough to sit on a palm, has sensors that recognize which way is up, allowing volume to be controlled by turning the player clockwise or counterclockwise, and tunes to be switched by pushing or pulling it on the floor.

By Itsuo Inouye · Tuesday, Sept. 11,2007 12 a.m.

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