Heinz angry over 'red zone' marketing plan
PITTSBURGH -- Ketchup giant H.J. Heinz Co. is seeing red over a smaller Indiana ketchup maker's use of the term "red zone." Heinz partners with the Pittsburgh Steelers and three other NFL teams to make charity donations whenever the home team gets past the opponent's 20-yard line -- the so-called red zone. Heinz claims Elwood, Ind.,-based Red Gold Inc.'s "Red Gold Red Zone" program is too similar to its "Heinz Red Zone" program. That program donates to charity when the Indianapolis Colts enter the red zone.

