Three-part revamp plan under way
The athletics department is slowly working its way through a three-part plan to revamp the school's colors and logo, create a new icon and introduce a new mascot. The purpose of this plan is to create a department-wide brand identity for athletics, Jeff Fanter, director of Media Relations for the athletics department, said. After deciding last fall that the athletic department needed a more uniform look, the proposal was unveiled in January. The first change was to start using crimson and cream as the standard school colors, replacing the various shades of red and white used by the varsity teams. This part of the plan also involved the redesign of the block IU logo. A San Francisco-based company, Michael Osborne Designs, was hired to help with this project.

