The next big thing
When you discover a band you really love that barely anyone knows about, it can be greatly rewarding. You read about them in Pitchfork or NME, give them a whirl and they end up becoming your own little thing, carving out a niche in your life, defining your personality and tastes to a T. You tell your friends, let them borrow an album, and if any of them decide to buy it, you get that fuzzy feeling in your heart knowing you helped spread the word.

