NEW YORK CITY -- New York City was the place to see and be seen last week when the world's leading fashion designers premiered their fall 2004 collections. This began Friday, Feb. 6 and will end Friday, Feb. 13. This year, New York Fashion Week was sponsored by Olympus, a leading camera manufacturer, instead of Mercedes--Benz, who is keeping their sponsorship at L.A.'s Fashion Week. The turnover brought with it changes, as coordinators put an emphasis on photographers. This season Olympus introduced Stylus Digital, and the new E-1, the industry's first all-digital SLR camera system. The company gave photographers the chance to test out the camera during the runway shows.
The semi-annual week-long extravaganza included exciting shows as well as a star-studded guest list. A-line models, celebrities and socialites congregated at the Bryant Park Tents to enjoy cocktails and get an exclusive view of next season's trends as they hit the runway for the first time.