The following is a press release written by Claire Sandhaus for Earth Brands.
Founded by Williams College alumni, Earth Brands helps college students and campus organizations access affordable, custom-branded cups.
Earth Brands, a sustainable packaging company founded by Williams College alumni Peter Frelinghuysen and Misha Vitels, offers college students affordable cups through Earth Cups Ambassador (ECA), a program providing college students with 1,000 cups for $30, including free shipping.
Students can access the offer through the Earth Store using their college email address. The program serves fraternities, sororities, clubs and student event planners, helping campus organizations source cups for social events, fundraisers and other gatherings without the high costs often associated with custom packaging.
Frelinghuysen and Vitels launched Earth Brands five and a half years ago while finishing their undergraduate studies at Williams. After repeatedly encountering discarded plastic cups on walks to tennis practice, the two set out to create alternatives to traditional single-use plastic products while making custom packaging more accessible.
Today, ECA connects college communities with affordable cups and opportunities to participate in campus activations. Through student ambassadors and consumer brand partnerships, the program also brings sponsored products and events to college audiences.
“We started Earth Brands because we believed small businesses deserved the same access to high-quality, custom products as the biggest brands in the world,” said Misha Vitels, co-founder of Earth Brands.
The company recently announced a $10 million strategic investment led by Cimpress, the parent company of VistaPrint, to support its continued growth and expand its custom packaging offerings.
Students can access the ECA program at **earthstore.com/eca** using their college email address.
