IU Athletics will extend its apparel partnership with adidas, IU Athletic Director Scott Dolson said on the Hoosier Hysterics podcast Tuesday morning. Dolson said the sides are close to finalizing a 10-year deal.
Indiana and adidas have been partners since 2004. Their last deal was an eight-year, $53.6 million agreement signed in 2015, though it didn’t take effect until 2016.
The financial makeup of the deal could be different than IU’s previous extensions with the German-based company due to the NIL landscape. In the past few years, former Indiana basketball stars Trayce Jackson-Davis and Jalen Hood-Schifino secured apparel deals with adidas.
Follow reporters Will Foley (@foles24) and Matt Press (@MattPress23) and columnist Daniel Flick (@ByDanielFlick) for updates throughout the Indiana men’s basketball offseason.
