The challenge is meant to show Bloomington residents all the city has to offer and allow them to gain a fresh, visitor’s perspective on Bloomington, Director of Leisure Marketing and Media for Visit Bloomington Erin White said.
“The challenge gives Bloomington residents a new sense of appreciation like a visitor and allows them to explore corners of Bloomington they normally wouldn’t,” White said.
To participate in the challenge, players must download the activities checklist from the website or pick up a copy from the Bloomington Visitors Center. Over the course of four weeks they will complete any number of the 36 activities listed and upload photos to be entered to win both weekly and grand prizes.
According to the challenge’s website, each photo posted means one entry for both that week’s prizes and the grand prize.
According to the website, photos can be uploaded via Instagram with the hashtag #BTownChallenge. Those not on social media can also upload their photos to the challenge’s photo collector.
The six activity categories include Arts & Culture, Entertainment, Food & Drink, Indiana University, Outdoors and Shopping. Participants can enjoy a variety of experiences such as visiting the Tibetan Mongolian Buddhist Cultural Center, bowling at the IMU Bowling & Billiards and kayaking at Griffy Lake.
“Bloomington and Monroe County are so fortunate to have so many free and low-cost attractions to explore,” White said.
In addition to giving Bloomington residents fun activities to complete, White said the challenge supports local businesses who tend to experience less business during summer due to IU students leaving Bloomington and residents on vacation.
“We know that our local businesses, restaurants and attractions need support during this time of year,” White said.
Not only will players have the opportunity to try experiences in the city, they will also have the chance to win prizes to help continue their exploration. Weekly prizes will include an assortment of tickets, vouchers and gift cards for Bloomington businesses, according to the website.
“The prize donors are fantastic members of the community, willing to lend a hand. We could not be more appreciative of their support,” White said.
The grand prize will be awarded to three participants on Monday, Aug. 9. According to the website, winners will receive a one-night staycation at either the Courtyard by Marriot, Hilton Garden Inn or Graduate Bloomington. The grand prize also includes $50 to Mother Bear’s Pizza, $50 to Hive, $30 to Feta Kitchen + Cafe and $20 to Soma Coffee House & Juice Bar.
“It gives people a reason to get out into the community and have fun,” White said.