Blissful ignorance

She & Him have achieved the perfect formula for their demographic, that being happy-go-lucky high school girls and some college pop-lovers who are just now getting into “alternative” music.

“Volume 3” exemplifies everything in the band that works for their cause. They have a shiny, attractive frontwoman who’s memorable in rom-coms and stars in a TV show for the same demographic. The music is pop for those who love pop and folk for those who don’t know what folk is.

Her vocal style is one-of-a-kind (for this day and age), so those looking to breach the indie scene are bound to fall in love with how old-timey it sounds. All of her songs are love songs — really, every single one — and heavy on the chorus, so the sing-alongability is great for car rides.

It is almost impossible to dislike. Zooey Deschanel is so good at what she does, and to the fury of folk artists everywhere, we’ll listen to every volume she puts out to get more of the junk food we crave.

By Francisco Tirado