It’s Friday, we so excited!

If memory serves me, yesterday was Thursday. Odds are, today is Friday. And, assuming that our weekly calendar system won’t change, the next day will be Saturday, which can then be followed by Sunday, correct? 

So I’m a little behind on my pop-culture references, but Rebecca Black’s infamous song “Friday” sure knows how to introduce the weekend.

“We-we-we so excited / We so excited / We gonna have a ball today,” she sings via Auto-Tune.

If those lyrics don’t make you want to dance, I don’t know what will.

Posted to YouTube on Feb. 10, the official “Friday” video received only 1,000 views during its first month online, but now there are more than 66 million views. 

What happened?

Can money actually buy fame? Did Black’s parents pay $2,000 to the Los Angeles-based company Ark Music Factory to manufacture the next big Internet jingle? Or were they simply satisfying their daughter’s whim for an upscale version of a musical home video?

Maybe tiny productions like Ark really can change the world, but how I see it, the video was advertised through an independent party.

“Friday” didn’t go viral by being highbrow art; it’s famous because it’s funny. The kids try to act cool. They poorly imitate rap. It’s comical.

All of this plus a few cheesy graphics add up to an ideal source of laughter for one of Comedy Central’s leading shows.

The “Friday” video has so many views because Tosh.0 poked fun at it in its March 11 blog post.

After the post, the video quickly racked up millions of views in mere days. People like humor, and lucky for us, “Friday” dishes it out.

To be fair, it wasn’t Black who wrote the lyrics. Ark gave her two songs to pick from before making her music video.

“The other song was about adult love — I haven’t experienced that yet,” Black told The Daily Beast. Whereas “Friday,” she said, is “about hanging out with friends.”

I respect 13-year-old Black for shying away from the “adult love” song, but I wouldn’t say “Friday” is entirely age-appropriate, either.

It’s nice that the girls in the video abstain from wearing skanky dresses, but the kids are obviously too young to drive to a preteen prom extravaganza. I know they’re excited for the weekend, but don’t they still need chaperones?

Ah, but this is trivial. Viral videos have to be ridiculous so Tosh.0 will promote them. Fortunately, this one made the cut. And for that, Tosh, we thank you.

­— paihenry@indiana.edu