Common-sense tips for editors

Revisiting some common-sense advice can help editors and copy editors hone their skills.

Copy editors
Do the work once.

Mumble. Quietly read to yourself as you edit. You’ll spot problems more easily.

Verify or duck. Either verify the information, or adapt the info to make it accurate.

Triple read — once to scan, once to edit and once to edit yourself.

Edit for style. Then edit for content.

Expect errors in cutlines, graphics and headlines.

Appreciate the thrill of monotony.

If you’re frustrated with catching the same errors time and again, edit the story with the reporter and editor at your side.

Don’t allow mistakes to consume the story’s focus.

You’re our last hope for our credibility.

No pressure.

Editors
Consider different ways to tell stories. Apply the right storytelling tool to the job.

Without a strong lead visual, your centerpiece will look like an afterthought.

Strong photojournalism — well played — distinguishes honored newspapers.

The best newspapers offer both brevity and depth. If you don’t plan both, you’ll offer neither.

The good newspapers look far into the calendar, even writing obits before they’re needed.

If an in-depth or investigative story should appear, treat it like the rare gift that it is.
Be an advocate for your staff members, for their work and for your discipline.

You’re automatically part of a clique, that elite circle of management. Break through that barrier to help staffers who aren’t editors.

Praise in public. Criticize in private.

E-mail is one way to communicate with your staff, but it’s not the best way with something negative. It may be tougher on you, but meet face to face when the news isn’t good.

Long or frequent meetings are rarely productive. Make them focused and concise.
Coach as you copy edit. Copy edit everything coming from your desk.

Suggest good headlines.

Don’t just manage shifts. Coach your staff members.

If a reporter’s lead needs improvement, you could do it yourself. But if you take the time to work with the reporter, the reporter will learn and improve.

Play “what if.” Then plan the coverage.