Pizza X hands out free breadsticks

Pizza X sponsored its annual Free Breadsticks Day on Tuesday in an effort to celebrate the transition to the company’s new name.

The pizza chain, in existence since 1982, realized the need for protecting its name after a dispute with the Big Ten conference about the Big X deal – formerly known as the “Big Ten Bargain.”

For a smooth transition, Pizza X will sponsor the Great Pizza X Treasure Hunt – a scratch-off game – during the next three weeks. Prizes will include 50 iPod shuffles, five laptops, free pizzas and breadsticks and a semester of free in-state tuition.