Axe body spray 'pimping' fraternity bathroom showers

Not only are "dirty boys getting clean" by Axe hygiene products, but so are their bathrooms.\nIn an effort to promote their new shower gel, the makers of Axe products are holding a nationwide "Pimp My Fraternity Shower" in which members of fraternities are asked to take a picture of their soiled, mildew-ridden bathrooms. The public will vote on the most appalling lavatory online and the winner receives a $15,000 bathroom makeover, according to the contest Web site, www.pimpmyfraternityshower.com.\n"Most fraternity showers are just disgusting and people wouldn't even think about using them," said Tina Reejsinghani, AXE brand marketing assistant.\nReejsinghani said some contest photos have already been uploaded on the application Web site.\n"There's mildew, the ceilings are rotting, the shower heads are coming out of the wall," she said. "Some don't have doors."\nChuck Aubrey, set designer for MTV's Real World/Road Rules Challenge would be "the brains behind the fraternity (bathroom) pimping," according to a press release.\nMirrors, fold down seats, support handles, beverage chillers, multiple shower heads and even a plasma television might be included in the overhaul, according to the Web site.\nSenior and Interfraternity Council Vice President of Recruitment Justin Sloan said the chapter of which he is a member is "thinking about" entering the contest.\n"Our guys were talking about how they'd want a waterproof plasma TV screen," he said.\nSloan concurs that fraternity bathrooms are not typically charming.\n"I can't speak for all fraternity showers, but they're obviously not the cream of the crop," he said.\nReejsinghani said this contest aims to change that, making the showers "a great place to entertain."\nIn addition to a glorious new place to brush their teeth, "Pimp My Fraternity Shower" winners will host a party with representatives from Axe, including "Axe angels," -- described by Reejsinghani as "very good looking girls that like to party at Axe get-togethers" -- at their house to celebrate their pimped-out bathroom.\nDelta Tau Delta member Andrew Gant said his fraternity will enter the contest. He said no one will walk barefoot in their 60-year-old bathrooms. \n"It's kind of funny how gross they are," he said. "Each shower head is different because they've been repaired so many times"\nJunior and Phi Gamma Delta member A.J. Barbato said this isn't the first time Axe has promoted within the greek system.\n"They're pretty big in using the greek system as a way to reach people," he said.\nBarbato said he's attended promotional functions in the past in which the company passed out free samples of the company's products. Nonetheless, he said his chapter probably won't participate in the "Pimp My Fraternity Shower" contest. \n"Our showers are pretty clean," he said.\nOnline voting begins Nov. 1 and the deadline for contest entries is Oct. 28. Participants must be at least 18 years old and a member of a fraternity. Along with a photo of their indecent bathroom, a mini-essay must be turned in.