Animal rights group plans to use campaign at IU

BLOOMINGTON -- People for the Ethical Treatment of Animals said it doesn't plan to ask students at IU if they've "got milk" -- instead it will ask if they've "got beer."\n"It's a tongue-in-cheek way of getting the attention of college students about the fact that, if they're consuming said PETA spokesman Bruce Friedrich.\nThe animal-rights group chose IU along with nine other universities the Princeton Review dubbed the nation's top party schools.\nIt's the second time around for the "Got Beer?" anti-dairy ad campaign, which spoofs the dairy industry's long-lived "Got Milk?" spots.\nPETA first used the "Got Beer?" campaign in March 2000, but canceled it after receiving criticism from Mothers Against Drunk Driving and other groups.\nFriedrich said he doubts the campaign will cause college students to drink more beer than they otherwise would.\n"College students aren't waiting for PETA's imprimatur to drink," he said.\nThe campaign will also go to the top five of what Princeton Review called "stone-cold sober" schools: Brigham Young, Wheaton College and the Navy, Air Force and Coast Guard academies.