Spending doubles for football ad blitz
"Coach Hep wants you," and the IU Athletics Department has nearly doubled its football marketing budget to make sure he gets what he wants. The athletics department spent about $300,000 on football marketing this year by introducing a new campaign, up from between $150,000 to $200,000 in 2004, said Chad Giddens, athletics marketing director. The new marketing scheme includes billboard, TV, radio and newspaper advertisements throughout the state.

