IU Auditorium employee and junior Lauren Sweeney quickly restocks ice cream cups for audience members on Wednesday after co-founder of Ben & Jerry's Homemade Ice Cream Jerry Greenfield's talk at the IU Auditorium. Greenfield spoke about redefining business and how it can benefit from incorporating social and environmental concerns into normal everyday business activities. Greenfield also brought free single serve Ben & Jerry's ice cream cups for the audience. Sam Park