The Good2Go, or G2G, campaign for carryout food products in residential dining halls, emphasizes a fresh taste with a fresh look.
“We do a lot of grab-and-go, if you will, carryout at all of our locations, and we wanted to give it a new look,” Director of RPS Dining Services Sarah Fowler said.
Chris Frank, RPS dining marketing manager, said the rebranding of prepackaged foods is meant to bring attention to the freshness.
“Obviously we’ve taken a big step in it looking more professional,” Frank said. “I think, really, that is just more a matter of bringing the communication, the marketing about it, up to the quality of the food.”
The new packaging clearly displays the green G2G label on the front, indicating what the product is and a few key ingredients.
Freshman Tom McGue said he liked that the label was larger and he could clearly read the ?descriptions on the front.
“It just generally looks nicer, too,” McGue said.
The new label on prepackaged food is not only an aesthetic change but also emphasizes the locality of the products.
“The focus is all on the food being fresh because it was made on campus,” Frank said.
He said he would consider many of the products “homemade,” meaning the food is assembled on campus rather than shipped as a prepackaged item.
Freshman Emma Gill is an organic consumer, and she said knowing if her food is fresh and where it comes from is important to her.
She said she liked knowing G2G products were made on campus.
The perception of the product is important, Frank said.
He said the better quality of the packaging and more visible information about the ingredients is key to giving the consumer a better perception of the product and how it was made.
“There’s a lot of attention to detail that gives the customer a little bit more access and a little bit more power,” he said.
One side of the label contains a full ingredient list, while the other side has a Quick Response code that Frank said leads to the?nutrition facts for the product.
Sophomore Ricky Picardi said nutrition is important to him, but the placement of the information on the package was difficult to see.
“Honestly, no one would read this,” he said.
Freshman Hannah Wiser said the QR code to find the nutrition facts was ?inconvenient.
“I’d rather have it at my fingertips,” she said.
Frank said the sales of certain products indicated what they would produce in the G2G line.
“We want to give the students and faculty and staff the kind of products that they want to eat, and some of that is based on feedback, but some of that is based on, well, what just sells,” Frank said.
McGue said he buys prepackaged sandwiches because of the convenient price.
“These are really cheap,” he said, pointing to his sandwich.
He said he sometimes goes for a more expensive sandwich, but they are ?usually picked-over.
Although Frank said they intend to keep both options available, there will be a greater presence of the higher-quality products that are generally more expensive. For instance, he said, there will be a higher percentage of $5 sandwiches than $1 sandwiches.
“We’ve reduced the number of value-focused or inexpensive products and increased the percentage of higher-quality ingredients in the sandwiches and the wraps and those other products,” Frank said.
Frank said based on previous sales and feedback that these higher-quality items are what the majority of people want, and they are generally willing to pay more for something that is of a higher quality.
However, he said they are not eliminating the value-minded products ?altogether.
