Lil Bub named as PETA spokescat

Just in time for Adopt-a-Shelter Cat Month, PETA has announced the latest famous face to grace its ad campaign: Internet meme and feature film star Lil Bub.

Known for her perma-kitten appearance and positive daily postings by her owner, Bloomington-based Mike Bridavsky, Lil Bub now serves as PETA’s spokecat, a friendlier (and furrier) face than what the public may be used to seeing from the animal-rights group. Past PETA advertising has included controversial images of chained and beaten models mimicking caged animals and naked celebrities urging viewers to ditch their furs.

In the newest advertisements, Lil Bub tells potential pet-owners to adopt, not buy, and reminds them to spay and neuter.

“Bub knows firsthand the effects of the companion-animal overpopulation crisis: As the runt of a litter born to an outdoor stray, Bub began her life homeless, and her fosters struggled to find the special-needs cat a home.” PETA said in a press release. “Bub’s dude soon came along to adopt and spay her, but millions of other cats aren’t as lucky.”

Lil Bub is not the only spokesanimal. Uggie, the dog from “The Artist,” also stars in his own set of pro-adoption advertising.