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Thursday, March 28
The Indiana Daily Student

Give this another spin

bear in heaven

“Just give it another spin. It gets better the more you listen to it, I promise,” is not always the praise bands strive for when they thrust their hard work into the great wide open.

But Bear in Heaven’s newest album, “I Love You, It’s Cool,” is exactly one of those albums.

Coming off of 2009’s wildly successful “Beast Rest Forth Mouth,” the Brooklynites released “I Love You” on March 12 by streaming it on their website for 2,700 hours by literally slowing it down 400,000 percent.

Opener “Idle Heart” is a good indicator of what’s to come. Front man Jon Philpot’s airy voice and synthesized tunes soar through the track and into “The Reflection of You.”

The electronic dreamscape lasts through all 10 tracks, one blending into the next.
It’s on the second listen-through that the lyricism in tracks such as “Kiss Me Crazy” and “Sinful Nature” becomes noticeable, with lines such as “Let’s get loaded / And make some strange things come true.”

“I Love You, It’s Cool” might not be the most stunning album upon the first listen, but it’s definitely one you’ll find yourself coming back to.

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