RecSports releases video to advertise facilities, services

Throughout an arrangement of locker room soliloquies, athletic montages and a flare of auto-tune orchestration, “The RecSports Anthem” made its debut in the YouTube and Facebook communities Nov. 11. 

“There are some times in life when you just gotta let it all go,” narrator Steve Mech preaches to the online audience. “Let it all go, clear your mind and break a sweat.”

Campus Recreational Sports and Perfect Cut Productions teamed up to produce the four-minute and 59-second musical announcement advertising the facility, services and activities available at RS.

“I functioned almost entirely within the creative sector of things, cast in the role of composer, lyricist and performer,” Mech said. “I was approached by the student staff and asked to create a promotional song highlighting all the different activities offered to the IU community by Recreational Sports.”

The video, rife with segments of dancing students and scenes depicting a number of athletic scenarios, “highlights all of the great parts of the Recreational Sports system with an addicting beat you won’t be able to get out of your head,” according the official video release Facebook page.

“With that goal in mind, as well as some directions and an outline of all the RS programs/services in hand, I wrote the best song I could, shamelessly plugging the many qualities of RecSports wherever possible while maintaining adherence to organizational policies, vantages and vocabulary,” Mech said.

Mech said the video was student-led.

“To the point of the video itself, I only had to recreate and reinterpret the narrative set before me and enjoy myself doing it,” Mech added.

Behind the scenes and auto-tune-free was Coordinator of New Media at RS Michael Walker.

“My role in the RecSports Anthem music video, as in other Recreational Sports promotional videos, was that of the producer,” Walker said. “I oversaw the day-to-day development of the project, was a logistical resource for the talent and production staff, as well as ensured that our video represented the messages that we as Campus Recreational Sports intended to promote.”

Walker said “The RecSports Anthem” video is one in a long line of fun and entertaining promotional videos the group has produced in recent years.

“We are constantly evaluating relevant trending marketing techniques and will continue to look to IU students to help us think of new and engaging projects such as these in the coming semester and years,” Walker said.