WIUX announces starting lineup for Culture Shock

Freshman Nina Limbeck thinks that when it comes to music, all groups should have the opportunity to “strut their stuff.”\n“I love music, especially new music,” she said. \nAnd new music is exactly what IU student radio station WIUX hopes to bring to its annual music event this year, said Special Events Director Brian Kerr. \nHeadlining Culture Shock this year is a collection of bands including Xiu Xiu, Sunset Rubdown, Husband & Wife, the Coke Dares, plus others that have yet to be announced.\nCulture Shock, hosted by WIUX since 1991, is a music festival brought to IU to expose students to both represented and underrepresented music artists, said WIUX Station Manager Zach Pollakoff. \nCulture Shock is free to students, which Pollakoff said will allow the festival to thrive.\n“I don’t know anyone who wouldn’t want to see a concert,” Limbeck said. “And because it is free it gives (students) all the more reason to see it.”\nFreshman Julie Singer agreed. “Free is my favorite number,” she said.\nSinger said she will probably attend Culture Shock because she knows the band Xiu Xiu.\nThis year’s Culture Shock will take place from 11:30 a.m. to 11:30 p.m. April 14 in the grassy fields behind the Virgil T. DeVault Alumni Center, 1000 E. 17th St.\nKerr said the goal is to bring acts that wouldn’t normally be on the IU campus or come through the area. Last year, about 1,000 students attended the event throughout the day, Pollakoff said.\n“This year we have a lot more recognizable names,” Pollakoff said. “A lot of acts are recognized on a larger scale, and there is sort of a boom in music festivals.”\nFreshman Crissy Turino said she has heard of Husband & Wife but has never seen the band in concert. \n“I don’t know if I would go,” she said. “It depends on the music. I would definitely go especially if it is hip-hop or dance music.” \nKerr said he sent out invitatations to various booking agencies starting in October.\n“We look for bands that our DJs and listeners are really into,” Kerr said. “Another thing is diversity. We try to get acts that are different, like a rock group, R&B, hip-hop, electronic.”\nSome of the bands that have been booked have previously sold out shows elsewhere, Kerr said.\nKerr said WIUX is still looking for people interested in sponsoring the event, especially artists and fashion designers. Those interested can e-mail Kerr.\n“It’s a great way to hear about good music – music you wouldn’t hear otherwise,” Kerr said.