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Monday, June 17
The Indiana Daily Student

Starbucks raises prices of coffee drinks

SEATTLE -- Got three bucks? That and a nickel will buy you a coffee drink at Starbucks.\nStarbucks Corp. said Thursday that it planned to raise the prices of its lattes, cappuccinos, drip coffee and other drinks by 5 cents, an average of 1.9 percent.\nThe increase, which goes into effect Oct. 3 at all company-operated stores in the United States and Canada, will mark the first time in two years the company has boosted drink prices.\nStarbucks also is increasing the price of its coffee beans by about 50 cents per pound, an average of 3.9 percent. That's the first price increase for whole beans in nine years, spokeswoman Valerie O'Neil said.\nStarbucks isn't raising prices on the prepared drinks it sells in refrigerated cases.\nO'Neil said the company decided to charge more because costs, including fuel and energy, are going up.\n"It's not one specific thing. It's part of our ongoing evaluation of business costs," O'Neil said.\nStarbucks' pricing varies based on the market, but the 5-cent price increase will be across the board, regardless of drink or part of the country, O'Neil said.\nCurrently, a tall, or 12-ounce, cup of Starbucks coffee costs between $1.40 and $1.65. Twelve-ounce lattes cost between $2.40 and $3.10, depending on the market, and a tall mocha costs between $2.70 and $3.40.\nSeattle-based Starbucks had 8,624 stores in the United States as of Aug. 30, about 5,500 of which are company-operated. O'Neil said Starbucks has 495 company-operated stores in Canada, but she did not have a figure for the total number of stores there.\nThe coffee retailer has said it expects to open as many as 30,000 stores worldwide.\nThe price increase does not affect Starbucks stores overseas, where Starbucks mainly operates its stores in partnership with other companies in those markets.\nO'Neil said Starbucks and its overseas partners could choose to raise prices in a certain country or local market at any time but wouldn't have an across-the-board increase like this one because of the different operating structure.

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