Technology to make ads more personalized
In Steven Spielberg’s “Minority Report,” the main character walks down a long corridor as personalized advertisements chase after him along the walls. A video billboard shouts to Tom Cruise’s character in the film: “John Anderton, you could use a Guinness right about now!” Current advances being made in computer science indicate that real-time advertising, specifically tailored to individuals, will soon exist outside of science-fiction movies.