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(11/29/06 11:09pm)
A few years ago, publicizing a concert meant posting a million fliers to telephone poles, getting ads in local newspapers and telling your friends to come via word of mouth.\nToday, it also means posting MySpace with messages, getting videos on YouTube and spreading the word via E-mail mailing lists.\nTelecommunications professor Mark Deuze is thrilled about this shift in advertising, and he wants his students to see its potential for innovative marketing strategies.\nThat's why his Telecommunications P451 class, (Topical Seminar in Media & Society) Creative Industries, a class about the changing media culture, has been working on a project all semester in which groups of students have been assigned the publicity of six local bands. \nThe project will culminate tomorrow, when these bands will meet at Rhino's Youth Center & All-Ages Music Club and compete in a show called "Rockshow Snowdown." The band that brings in the most people will get access to a recording studio in Bloomington.\n"In essence, it's like a 'Battle of the Bands' concert," Deuze says. "However, the student part of this is that they take on the PR duties. Every band gets assigned a team of three to four students, and they come up with creative ways to promote the band and Rhino's."\nDeuze came up with the idea for his class to do the project while attending a meeting for a service learning fellowship, which happened to be held at Rhino's on that particular day. \nRhino's is a youth club whose goal is to provide a place for youth in the Bloomington community ages 13 to 18 to come after school and engage in programs through which they can learn about and produce video, journalism, radio and mural arts, according to its Web site. On the weekends, the center functions as an all-ages concert venue, where the youth learn how to bring in bands and put on shows.\n"It reminded me of the places I used to hang out (at) as a kid," Deuze says.\nAt the meeting, Deuze met Brad Wilhelm, the director of Rhino's, and decided he wanted to do something to support the local music community and support it by doing something fun at the same time.\nThe cover charge for the event is $6, and proceeds go to Rhino's.\n"This project has generated a lot of interest, but it's generated a lot of interest from the local music industry, which is really cool. The people at Rhino's are excited about supporting us, and the bands are too."\nWilhelm says he is hoping that the project will raise money for Rhino's but also is glad that the event is providing the chance to develop a relationship between Rhino's and IU students. \nHe also hopes that it will show the bands some tools to promote themselves.\nWilhelm says, "Showing up not only helps support a really cool youth program, it also helps out the bands as well."\nIn using his class to help Rhino's, Deuze is also providing invaluable experience for his students in learning how to utilize the new marketing tools available.\n"Students do very different things with their media than my generation or their parents' generation," Deuze says. "They're more in control, less likely to go out and buy things than buy things online."\nNot only has this new generation switched from paper to computer, he says, it has also allowed for more niche markets.\n"Everybody can start a MySpace page, and there's a lot of stories of small bands making it big these days," he writes in an e-mail. "The idea of 'creative industries' is a new way of looking at media companies suggesting that the days of predictable superstars like Prince or Madonna are over."\nDeuze says students also get practice working with the bands and getting hands-on experience with PR. The students have been the ones to come up with the ideas of creating Facebook profiles for the event, MySpace profiles for the bands and putting videos up on YouTube.\nBut the groups have concocted a lot of original ideas outside of the expected networking sites as well.\nThe band Trio In Stereo's team is a media-savvy bunch: Two of their members are heavily involved at WIUX, and one is involved at IUSTV.\nTheir work with IU's radio and television stations has allowed them to get their band on "local priority" (where they are played at least once an hour) and put their band on the IUSTV show "Amp'd." \nTrio In Stereo team member and WIUX dee-jay Jon Coombs says his team will also be giving away tickets to the show later in the week on the radio.\n"We want to try to keep it fresh in people's minds," says Coombs.\nKate Bohn, a team member for Busman's Holiday, says her group has been mixing traditional forms of advertising with more innovative ones.\n"We made fliers, we also sent out a street team," she says. "We're getting t-shirts made, a CD in the line-up for WIUX, passing out things like pens."\nCody Burgess, a member of the metal/hardcore band Sentinel, says his PR team has also been advertising with handbills around local high schools, but they have been trying to make the most use out of electronic media. \nIn addition to MySpace and student radio play, they also have a Facebook group.\nBroken Stone publicity teammate Lyndsey Hall says her group has been putting fliers on cars at high schools and putting sample CDs in shops around Bloomington.\nShe says, "This way, if the people like the music they will see the flyer and know where they can come see the band.\nHaris Mohammad, a team member for Forever In Effigy, has a more eclectic idea.\n"Two to three days before the show starts, I'm going to dress up as something really strange," he says. "That will get more attention than fliers."\nWhile wearing his strange outfit, he plans to mill around places like downtown and in parking lots, places where he knows students will come.\nHolly Renshaw, a team member for The Romance, says her team's advertising strategies are based on the age of the audience they think will want to see their band.\n"We're really targeting the younger audience," she says. "Online marketing, recruiting fans, putting up fliers around high schools, having people tell more people."\nThe ultimate goal of everyone involved in "Rock Show Snowdown" is that as many people as possible come and have a good time.\n"Overall," says Renshaw, "I just want people to show up at the concert"
(11/29/06 5:00am)
A few years ago, publicizing a concert meant posting a million fliers to telephone poles, getting ads in local newspapers and telling your friends to come via word of mouth.\nToday, it also means posting MySpace with messages, getting videos on YouTube and spreading the word via E-mail mailing lists.\nTelecommunications professor Mark Deuze is thrilled about this shift in advertising, and he wants his students to see its potential for innovative marketing strategies.\nThat's why his Telecommunications P451 class, (Topical Seminar in Media & Society) Creative Industries, a class about the changing media culture, has been working on a project all semester in which groups of students have been assigned the publicity of six local bands. \nThe project will culminate tomorrow, when these bands will meet at Rhino's Youth Center & All-Ages Music Club and compete in a show called "Rockshow Snowdown." The band that brings in the most people will get access to a recording studio in Bloomington.\n"In essence, it's like a 'Battle of the Bands' concert," Deuze says. "However, the student part of this is that they take on the PR duties. Every band gets assigned a team of three to four students, and they come up with creative ways to promote the band and Rhino's."\nDeuze came up with the idea for his class to do the project while attending a meeting for a service learning fellowship, which happened to be held at Rhino's on that particular day. \nRhino's is a youth club whose goal is to provide a place for youth in the Bloomington community ages 13 to 18 to come after school and engage in programs through which they can learn about and produce video, journalism, radio and mural arts, according to its Web site. On the weekends, the center functions as an all-ages concert venue, where the youth learn how to bring in bands and put on shows.\n"It reminded me of the places I used to hang out (at) as a kid," Deuze says.\nAt the meeting, Deuze met Brad Wilhelm, the director of Rhino's, and decided he wanted to do something to support the local music community and support it by doing something fun at the same time.\nThe cover charge for the event is $6, and proceeds go to Rhino's.\n"This project has generated a lot of interest, but it's generated a lot of interest from the local music industry, which is really cool. The people at Rhino's are excited about supporting us, and the bands are too."\nWilhelm says he is hoping that the project will raise money for Rhino's but also is glad that the event is providing the chance to develop a relationship between Rhino's and IU students. \nHe also hopes that it will show the bands some tools to promote themselves.\nWilhelm says, "Showing up not only helps support a really cool youth program, it also helps out the bands as well."\nIn using his class to help Rhino's, Deuze is also providing invaluable experience for his students in learning how to utilize the new marketing tools available.\n"Students do very different things with their media than my generation or their parents' generation," Deuze says. "They're more in control, less likely to go out and buy things than buy things online."\nNot only has this new generation switched from paper to computer, he says, it has also allowed for more niche markets.\n"Everybody can start a MySpace page, and there's a lot of stories of small bands making it big these days," he writes in an e-mail. "The idea of 'creative industries' is a new way of looking at media companies suggesting that the days of predictable superstars like Prince or Madonna are over."\nDeuze says students also get practice working with the bands and getting hands-on experience with PR. The students have been the ones to come up with the ideas of creating Facebook profiles for the event, MySpace profiles for the bands and putting videos up on YouTube.\nBut the groups have concocted a lot of original ideas outside of the expected networking sites as well.\nThe band Trio In Stereo's team is a media-savvy bunch: Two of their members are heavily involved at WIUX, and one is involved at IUSTV.\nTheir work with IU's radio and television stations has allowed them to get their band on "local priority" (where they are played at least once an hour) and put their band on the IUSTV show "Amp'd." \nTrio In Stereo team member and WIUX dee-jay Jon Coombs says his team will also be giving away tickets to the show later in the week on the radio.\n"We want to try to keep it fresh in people's minds," says Coombs.\nKate Bohn, a team member for Busman's Holiday, says her group has been mixing traditional forms of advertising with more innovative ones.\n"We made fliers, we also sent out a street team," she says. "We're getting t-shirts made, a CD in the line-up for WIUX, passing out things like pens."\nCody Burgess, a member of the metal/hardcore band Sentinel, says his PR team has also been advertising with handbills around local high schools, but they have been trying to make the most use out of electronic media. \nIn addition to MySpace and student radio play, they also have a Facebook group.\nBroken Stone publicity teammate Lyndsey Hall says her group has been putting fliers on cars at high schools and putting sample CDs in shops around Bloomington.\nShe says, "This way, if the people like the music they will see the flyer and know where they can come see the band.\nHaris Mohammad, a team member for Forever In Effigy, has a more eclectic idea.\n"Two to three days before the show starts, I'm going to dress up as something really strange," he says. "That will get more attention than fliers."\nWhile wearing his strange outfit, he plans to mill around places like downtown and in parking lots, places where he knows students will come.\nHolly Renshaw, a team member for The Romance, says her team's advertising strategies are based on the age of the audience they think will want to see their band.\n"We're really targeting the younger audience," she says. "Online marketing, recruiting fans, putting up fliers around high schools, having people tell more people."\nThe ultimate goal of everyone involved in "Rock Show Snowdown" is that as many people as possible come and have a good time.\n"Overall," says Renshaw, "I just want people to show up at the concert"
(11/16/06 5:00am)
The Electric Kiss. The Music Kiss. The Perfume Kiss. The Underwater Kiss. The Prostitute and Customer Kiss.\nMichael Christian has done them all. Now he wants to kiss and tell.\nChristian, who is giving a presentation on kissing at 7 p.m. today in Alumni Hall at the Indiana Memorial Union, is a full-time writer and speaker on the topic of kissing. He has authored several books on the subject, including "The Art of Kissing," which has been published in 19 countries and 17 languages, according to his Web site, www.kissing.com. \nHe began his career as a "kissing expert" while he was a professor of English at Boston College in the 1990s.\n"I always had a romantic streak, I was always interested in kissing," he says. "Then a young woman told me I should keep my eyes closed while kissing, and I thought, 'Is that true? Do you really have to keep your eyes closed while kissing?'"\nPondering that question led him to create a 218-question survey to find out what else people knew, or didn't know, about kissing.\nAfter he wrote the book, he was invited by the school to talk about "The Art of Kissing," and that led to other schools asking him to talk about the book, he says.\n"But I never just talked about the book; I had people demonstrate. People found it very funny, seeing people they knew onstage demonstrating these kisses."\nChristian's presentation is being brought to campus by the Union Board. Michal Jander, a Union Board director in charge of the event, says he is excited because it's interactive.\n"Mr. Christian's presentation is very, very involvement-intensive. Usually, he just has a mic and walks around," Jander says. "He's got a lot of music, a lot of film slides, and it's all really fast-paced and fun. He really keeps students motivated and interested."\nEmma Cullen, who is in charge of public relations at the Union Board, says the student group wanted to bring Christian to IU because he has a reputation of being highly entertaining. \n"It's an interesting topic to be an expert on," Cullen says. "It's something you don't hear about very often, so I think the students will be interested in seeing it."\nIf students come, they can expect a variety of visual demonstrations.\n"They will see 30 different romantic kisses demonstrated," Christian says. "They will find out what men and women prefer, what their differences are, (and) how to make themselves more kissable. They'll find out how to please their partner.\n"But the most important thing is they'll be entertained by seeing 30 different romantic kisses. Yeah, they'll learn things. But it's funny."\nJander says that in Christian's books, he is good at not only being entertaining but at making his audience feel comfortable with easily embarrassing content. \n"It's not cheesy or creepy or anything like that," Jander says. "Like a really good textbook. Not a textbook you wouldn't want to read, but very informative; not just someone's made up advice."\nChristian says the type of kiss he offers the most advice on is the French kiss.\n"The number one question I'm asked is, 'How do I do a French kiss? Do I really have to use my tongue?' And the answer of course is 'yes,'" he says.\nBut too much tongue can be as much of a problem as not knowing whether to use it at all, he says.\n"The number one mistake people make when it comes to kissing is triggering the gag reflex in their partner by using their tongue too much and too far in their partner's throat," Christian says. "The number one mistake girls make is not initiating enough French kisses. According to men, they want women to initiate more French kisses and be more active with their tongues."\nChristian has been asked so often about French kisses that he has also turned "The Art of Kissing" into a DVD. \n"I got so many questions from people asking me how to do a French kiss, every day three or four times, and I thought, 'Don't people read the chapter on the French kiss?' Our society is becoming so illiterate, unfortunately. So I said, 'I'll just show them.'"\nChristian then gathered several actors and shot the film in Boston and New York. The film spends a full 40 minutes on the French kiss but also covers the other kisses he talks about in his book.\nBut even those who think they have the French kiss down will find interesting and exotic kisses to learn from Christian's presentation. \nAmong these are kisses like the biting kiss, "lip-o-suction," and one called the Trobriand Island kiss, a kiss from the South Pacific.\n"One of the most unusual kisses is the vacuum kiss," Christian says. "You can actually see a vacuum kiss in the movie 'Coneheads.' The vacuum kiss occurs when you suck the air out of your partner's mouth and lungs. And if it's done properly, it's a great intimate experience."\nLip-o-suction is his personal favorite kiss.\n"That occurs where you kiss your partner's top or bottom lip as your partner does the other, then you reverse."\nBut Jander also pointed out that Christian's presentation is not exclusively on advice.\n"He talks not only about techniques and different kinds of kissing, but he also talks about different kisses across different cultures," Jander says. "It's educational in an unconventional sort of way."\nJander hopes that bringing Christian to IU will show the student body that the Union Board is thinking creatively about programming.\n"We're not just here to bring concerts like Ben Folds, or serious 'academic-minded' lectures, like Ehud Barak ," Jander says. "We're just here to represent student interest. As students, we strongly identify with the student body and we thought we should bring this since we're one of the few student organizations with the money to do it."\nHe also stresses that student participation is key for the event to be a success.\n"If students get involved, this could be the best program of the year," he says. "If the students are a little more reserved, the program will be reserved. But trust me, we'll have great volunteers."\nChristian says as long as students get a good seat, they'll have a great time and learn a lot.\n"Kissing is a very subtle action of the lips. The closer you get to see, the more you'll get out of it," he says. "But you may want to bring binoculars if you sit in the back."\nSee coverage of the event in the Indiana Daily Student's Campus section Nov. 17.
(11/16/06 4:33am)
The Electric Kiss. The Music Kiss. The Perfume Kiss. The Underwater Kiss. The Prostitute and Customer Kiss.\nMichael Christian has done them all. Now he wants to kiss and tell.\nChristian, who is giving a presentation on kissing at 7 p.m. today in Alumni Hall at the Indiana Memorial Union, is a full-time writer and speaker on the topic of kissing. He has authored several books on the subject, including "The Art of Kissing," which has been published in 19 countries and 17 languages, according to his Web site, www.kissing.com. \nHe began his career as a "kissing expert" while he was a professor of English at Boston College in the 1990s.\n"I always had a romantic streak, I was always interested in kissing," he says. "Then a young woman told me I should keep my eyes closed while kissing, and I thought, 'Is that true? Do you really have to keep your eyes closed while kissing?'"\nPondering that question led him to create a 218-question survey to find out what else people knew, or didn't know, about kissing.\nAfter he wrote the book, he was invited by the school to talk about "The Art of Kissing," and that led to other schools asking him to talk about the book, he says.\n"But I never just talked about the book; I had people demonstrate. People found it very funny, seeing people they knew onstage demonstrating these kisses."\nChristian's presentation is being brought to campus by the Union Board. Michal Jander, a Union Board director in charge of the event, says he is excited because it's interactive.\n"Mr. Christian's presentation is very, very involvement-intensive. Usually, he just has a mic and walks around," Jander says. "He's got a lot of music, a lot of film slides, and it's all really fast-paced and fun. He really keeps students motivated and interested."\nEmma Cullen, who is in charge of public relations at the Union Board, says the student group wanted to bring Christian to IU because he has a reputation of being highly entertaining. \n"It's an interesting topic to be an expert on," Cullen says. "It's something you don't hear about very often, so I think the students will be interested in seeing it."\nIf students come, they can expect a variety of visual demonstrations.\n"They will see 30 different romantic kisses demonstrated," Christian says. "They will find out what men and women prefer, what their differences are, (and) how to make themselves more kissable. They'll find out how to please their partner.\n"But the most important thing is they'll be entertained by seeing 30 different romantic kisses. Yeah, they'll learn things. But it's funny."\nJander says that in Christian's books, he is good at not only being entertaining but at making his audience feel comfortable with easily embarrassing content. \n"It's not cheesy or creepy or anything like that," Jander says. "Like a really good textbook. Not a textbook you wouldn't want to read, but very informative; not just someone's made up advice."\nChristian says the type of kiss he offers the most advice on is the French kiss.\n"The number one question I'm asked is, 'How do I do a French kiss? Do I really have to use my tongue?' And the answer of course is 'yes,'" he says.\nBut too much tongue can be as much of a problem as not knowing whether to use it at all, he says.\n"The number one mistake people make when it comes to kissing is triggering the gag reflex in their partner by using their tongue too much and too far in their partner's throat," Christian says. "The number one mistake girls make is not initiating enough French kisses. According to men, they want women to initiate more French kisses and be more active with their tongues."\nChristian has been asked so often about French kisses that he has also turned "The Art of Kissing" into a DVD. \n"I got so many questions from people asking me how to do a French kiss, every day three or four times, and I thought, 'Don't people read the chapter on the French kiss?' Our society is becoming so illiterate, unfortunately. So I said, 'I'll just show them.'"\nChristian then gathered several actors and shot the film in Boston and New York. The film spends a full 40 minutes on the French kiss but also covers the other kisses he talks about in his book.\nBut even those who think they have the French kiss down will find interesting and exotic kisses to learn from Christian's presentation. \nAmong these are kisses like the biting kiss, "lip-o-suction," and one called the Trobriand Island kiss, a kiss from the South Pacific.\n"One of the most unusual kisses is the vacuum kiss," Christian says. "You can actually see a vacuum kiss in the movie 'Coneheads.' The vacuum kiss occurs when you suck the air out of your partner's mouth and lungs. And if it's done properly, it's a great intimate experience."\nLip-o-suction is his personal favorite kiss.\n"That occurs where you kiss your partner's top or bottom lip as your partner does the other, then you reverse."\nBut Jander also pointed out that Christian's presentation is not exclusively on advice.\n"He talks not only about techniques and different kinds of kissing, but he also talks about different kisses across different cultures," Jander says. "It's educational in an unconventional sort of way."\nJander hopes that bringing Christian to IU will show the student body that the Union Board is thinking creatively about programming.\n"We're not just here to bring concerts like Ben Folds, or serious 'academic-minded' lectures, like Ehud Barak ," Jander says. "We're just here to represent student interest. As students, we strongly identify with the student body and we thought we should bring this since we're one of the few student organizations with the money to do it."\nHe also stresses that student participation is key for the event to be a success.\n"If students get involved, this could be the best program of the year," he says. "If the students are a little more reserved, the program will be reserved. But trust me, we'll have great volunteers."\nChristian says as long as students get a good seat, they'll have a great time and learn a lot.\n"Kissing is a very subtle action of the lips. The closer you get to see, the more you'll get out of it," he says. "But you may want to bring binoculars if you sit in the back."\nSee coverage of the event in the Indiana Daily Student's Campus section Nov. 17.
(11/06/06 3:14am)
For the children of Bloomington's First Presbyterian Church, the Heifer Market Sunday meant a chance to pet live geese and baby cows. But for several impoverished families around the world, it will mean the chance to earn a living.\nThe church's 18th annual Heifer Market was a project of Heifer International, a nonprofit organization that seeks to raise money to provide struggling families throughout the world with animals and teach them how to raise and market them in hopes of giving the families a starting point to make a living. Sunday's event raised a total of more than $11,250 toward that goal.\nAt the market, people donated money for groups or shares of animals. The church then passed along these funds to Heifer International, which will buy animals and distribute them worldwide for families to use on their farms. The organization buys livestock that are common in America such as sheep, cows and pigs, as well as more specialized livestock such as water buffalo and honey bees.\n"It gives a gift to people in Third World countries that keeps on giving. I think it's a really great exercise to show people that potential," said Kimberly Buff, a First Presbyterian member who volunteered at the market as a cashier.\nThe church also brought in several live animals to display for the event that had been borrowed from local farmers. \n"We don't have any honeybees, water buffalo or llamas, but we've got about everything else," said retired veterinarian and church member Pat Riggins, who was responsible for finding and bringing in the animals on display at the market.\nFirst Presbyterian became involved in Heifer International in the late 1980s, when one of the congregation's members found out about the organization from a friend, Dan West, the founder of Heifer International. West brought it to the attention of the First Presbyterian congregation, which then took interest and set up the Heifer Market, Riggins said.\nSeveral members of the congregation volunteered as cashiers or helped with event logistics, but the children from the Sunday school classes decorated the event. Each Sunday school class learned about an animal and decorated a booth where donors could learn about the animals and how they could help needy families.\nEvan Main, a member of the fifth-grade Sunday school class, wore a sandwich board telling about water buffalo. They have come to be his favorite animal among the ones at the market, he said. \n"They provide milk protein and manure for fuel and provide draft power for farming," he said.\nWithin one hour of the market, the event raised more than $8,200, according to the tally volunteers put on an overhead projector.\n"We've been setting new records the past couple of years," said event coordinator Mary Beth Schmucker, "so this is exciting"
(10/27/06 3:42am)
Anyone who drives by Memorial Stadium after Saturday's homecoming football game won't be able to miss it, but anyone who drives by Sunday afternoon won't look twice.\nTailgating festivities before home games leave the fields across from the stadium littered with Bud Light and Keystone cans, plastic cups, Styrofoam coolers, empty family-size bags of chips, hamburger boxes and more -- all of which contribute to the stench of rotting garbage.\nThis weekend's homecoming game will create even more of a mess than usual, said Prentice Parker, events coordinator for the athletic facilities at IU.\n"There could be 45,000 to 50,000 people here," he said.\nSome tailgating groups have tried to do their part in cleanup by stuffing their garbage into trash bags, which they leave in their area for the cleanup crew.\nBy Sunday morning's end, the field will be restored to its greener state.\nThe cleanup process starts at 6:45 a.m. the morning after game day. \nUsually about 120 to 140 people clean the stadium and tailgate area, and it often takes less than four hours to finish, Parker said.\n"If we have more kids, we'll get done quicker. Less kids, we'll be here a little longer," Parker said.\nParker coordinates the cleanup by giving fundraising incentives to members of the community, such as the Owen Valley Fire Department and IU, Bloomington High School South and Edgewood High School bands. \n"The money goes back to the schools of people that help," Parker said. "They're happy with what they get. That's the reason they're here every year. They aren't selling fruitcakes door-to-door -- they do this, and then they're done."\nEach group must have at least 40 people, with usually two to three groups working at a time, said junior Ashley Ordner, who cleaned up to raise money for Kappa Kappa Psi honorary band fraternity several times this season. \n"It seems like pretty much every other thing you pick up is either a beer can or bottle -- or raw meat," Ordner said. "You have to pick up all the glass shards, too. It sucks."\nSometimes, trash-pickers said, the process can be rewarding. Members of Ordner's group have found treasures such as a grill and a $100 Target gift card. Of course, most of the time it's not. Last year, one group member found a used condom, Ordner said.\nThis weekend, cleanup will take longer than usual, probably until around noon Sunday, Parker said.\nTo him, it's worth it.\n"One of the reasons you come here is for the beauty of this campus," he said. "We want this place looking good"