Whether you’re only coming to Bloomington to help your student move in or mentally planning a dozen trips for Indiana football games and campus events, sporting IU merchandise is a simple but effective way to celebrate this new chapter in your student’s life. And no Indiana University parent should leave town without some merchandise to support their new Hoosier.
Lucky for you, IU merchandise is in no short supply in Bloomington. So, if you’re looking for places to start your new cream and crimson wardrobe, then these five Bloomington stores are must stop shops for you.
The Indiana Shop
Established in 1966, The Indiana Shop is a great place to start your search for IU merch. With two locations in Bloomington, one on Kirkwood Avenue and the other on Third Street, this team store provides a wide selection of IU merchandise for men, women and kids. The Indiana Shop might have one of the most extensive collections, carrying accessories and home goods along with their apparel. Whether you’re looking to show your team spirit with one of their many hoodies or you’re hoping to support the team at your next cookout with an IU branded grill set, you’re sure to find something you love at The Indiana Shop.
Greetings on Kirkwood
Located just a two-minute walk away from Sample Gates, Greetings is another popular option for IU merchandise. This is a popular option for students when shopping both because of the stores central location in downtown Bloomington and it’s trendy designs. The store sells a wide variety of sweatshirts, tees, pants and much more to match the school’s cream and crimson color scheme. With the return of Hoosier the Bison, if you are in the market for some mascot merch, Greetings is a great place to look. The store sells dozens of designs in both youth and adult sizes, making it a perfect place to start finding IU merchandise for the whole family.
Indiana University Bookstore
Located inside the Indiana Memorial Union, the Indiana University Bookstore is the official spot for Hoosier merchandise. Gone are the days when college bookstores were only a place to buy and pick up textbooks; now you can look for cute IU-branded additions to your closet while helping your student pick up some essentials for class. If you are hoping to rep merch from your Hoosier’s specific college within IU, the IU Bookstore offers merchandise for several schools on campus. While many of the options can fall on the pricier end of things, the three floors and a location in the heart of campus make it worth checking out as you explore IU.
Homefield at Tracks
Owned and operated by popular collegiate apparel brand Homefield Apparel, Homefield at Tracks is the flagship store that they opened in partnership with Bloomington record store Tracks on Kirkwood. The brand’s brick and mortar location opened in August 2025, and while the store continues to sell vinyl records, it’s made room for a wide array of IU merchandise. Connor Hitchcock, one of Homefield Apparel’s co-founders, began selling IU merchandise when he was an undergraduate student, so if you are looking for a company that truly understands the Hoosier spirit, Homefield at Tracks is a great place to start.
Plato’s Closet
For those looking for a more budget friendly option that will still yield great results, try finding some IU merch at Plato’s Closet. Although thrifting for IU merch can be done at almost any thrift store in Bloomington, Plato’s Closet typically has a specific section of their store set aside for donated team merchandise which makes finding the perfect piece for your closet much easier. Plus, if you are hoping to find a tee or hoodie that captures a more vintage era of IU merchandise, buying second-hand is the way to go. Plato’s Closet’s policy of only taking gently used clothing helps ensure that the clothes you buy are in good condition.
This story was originally published in the Indiana Daily Student's 2026 Parent Guide.
