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Friday, May 3
The Indiana Daily Student

Odd Future's oddest yet

Purple Naked Ladies

The Internet’s debut album drops as one of the few studio albums in the young lifespan of hyperactive rap crew Odd Future, and it’s certainly the most different. This is not music anyone would instantly identify with OFWGKTA’s brand, either going by the lesser-known faces behind it (producers Syd tha Kyd and Matt Martians), or by its sound.

Stylistically, the somber, cosmic trip-hop grooving on “Purple” is leagues apart from OFWGKTA benchmarks such as Tyler, the Creator’s “Goblin” or even the sedated R&B of Frank Ocean’s “Nostalgia, Ultra.” It’s also nowhere near as interesting.

“Purple” never pushes past a tranquilized, frustratingly apathetic comfort zone, stretching for 41 minutes within this single confining dynamic.

Most of “Purple”’s beats are impressively nuanced, and we should expect no less from the producers behind the most buzzed-about hip hop team to emerge in years. But that’s also because “Purple” doesn’t challenge any expectations — especially those of a debut effort from two of OFWGKTA’s least-known members.

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