Predictions: Music

If 2009 was the year that auto-tune destroyed pop music, let’s hope 2010 is the year that pop music destroys auto-tune. Although wonderful, that’s probably not likely, but here are some predictions about what we will see.

Joaquin Phoenix will release his hip-hop album and it’s better than “Rebirth.” OK, so this is cheating a little since the album is technically not out yet – though many have heard the leak from Lil Wayne’s rock brainchild. Although it does evoke fond memories of ’80s rock music, the remaining feelings of the album are entirely negative and almost painful. Phoenix’s alleged faux-insane hip-hop career will hopefully come to fruition and surprise many.

There will continue to be new(ish) marketing strategies for album releases. We’ve seen this already from some bands like Radiohead and their viral release of “In Rainbows.” But the single release is no longer the default within alternative genres. Many bands are utilizing lower quality MP3s, promotional leaks, and exclusive viral marketing to attract loyal fans and slowly get others excited for new material.

There will be a changing-of-the-guard in hip-hop. Since we won’t be hearing much from Lil Wayne, T.I., or (probably) Kanye West in 2010, the door is open for younger acts like Drake or Kid Cudi to supplant the giants who have held up the industry for most of the last decade.

The Red Hot Chili Peppers and Blink-182 will re-emerge in the alternative scene. Both bands have releases planned for 2010 and I think you can expect impressive efforts from both. Blink’s tour has been quite successful and the Peppers’ Flea has been touring with Thom Yorke, whose influence is reportedly evident on the new album.

Two quick thoughts:
Chris Brown’s music career will be dead, thanks to bone-headed, tasteless release dates and Jay Sean. Vampire Weekend and Wolfmother will become part of the “Twilight” insanity thanks to brainless Twi-hards who will misinterpret the names.

And here’s to hoping 2010 is Black Eyed Peas-free!