The change of this new millennium fueled new sides of the industry that have now become household names. The teenage era, filled with pop sounds and lackluster lyrics, were prominent as Britney Spears, *NSYNC, and Backstreet Boys dominated the charts. Winning the hearts of millions of teens brought huge revenues that are unheard of in our present era, although British singer and songwriter Craig David has experienced similar success.
His releases Born To Do It and Slicker Than Your Average brought sales that pushed 13 million worldwide with such hits "Fill Me In," "7 Days," and "What’s Your Flava?" His latest release from Warner Bros., Trust Me, incorporates his 2-Step influences from past albums with the mainstream club sound that still beats today.
In comparing Craig David’s albums from Born To Do It up until Trust Me, the only difference is a slightly different beat and a different alcoholic drink added into the lyrics. There is absolutely no distinction or progression from his prior successes. Throughout its entirety, Trust Me only proves David’s obsession with sex, partying, and living the high life. "Friday Night" embroiders this obsession with the club scene. "What’s going on? It’s Friday night / Gonna get me something tonight." Even David’s single "Hot Stuff (Let’s Dance)," (which samples David Bowie’s 1983 single "Let’s Dance,") merely showcases his womanizing sex appeal that he believes he’s earned from prior accomplishments. In fact, each song, excluding the rather catchy and surprisingly meaningful "Awkward," in which it talks about the awkward stages between an old lover, the album only reiterates the poppy glossed up world that people claim the world has become.
Craig David has graduated from innocent puppy love songs into the more promiscuous and detailed trashy sex songs that only fill airspace on the radio. That is his only transition as an artist. After listening to this album, it is easily said that nothing can come from the purchase. Granted, if you find it necessary to purchase some great club music for some very prolonged engagement, then maybe Trust Me is just the album for you. Make sure, however, that it is played in the very early hours of the morning, so that even the most coherent people can mistake it for a tween artist of the Disney Channel.
