Skip to Content, Navigation, or Footer.
Friday, Jan. 23
The Indiana Daily Student

7-Eleven = Kwik-E

Don't be fooled, it's just Fruit Loops inside the Krusty O's box, but holding that sweet, sweet packaging you'll recognize "The Simpsons Movie" as the biggest promotion of the summer. Eleven 7-Eleven stores throughout the country have turned into Kwik-E-Marts, selling Apu's wares. Squishees (Slurpees in a new cup), Buzz Cola (which tastes remarkably like RC) and pink-frosted donuts. Sadly, no Laramie cigarettes or Duff beer since it's a kids movie. \nBloomington's 7- Eleven isn't completely Kwik-E-Marted, but employee Monique Swaby said they still have squishees and Krusty O's, despite one family stocking up with 10 boxes. They're all sold out of Buzz Cola.

Sure, the squishees are just Slurpees in a new cup, but it's far better than the typical movie tie-in promotion where you scratch off a few black or red Spidermen on the side of your fries to see if you've won a small coffee you'll likely never redeem. \nJon Stewart put the concept best while interviewing Matt Groening, saying he is rarely this exited about a movie and is never this excited about a promotion.\nSimpson's items are selling decently on eBay, but store a box of Krusty O's away now. Trust me. Take advantage of the promotional products while you can. It's all over by the end of July.

Get stories like this in your inbox
Subscribe