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DreamWorks global head to present "Kung Fu Panda 3"



Jim Fielding, global head of consumer products for DreamWorks Animation, will present the film “Kung Fu Panda 3” at 3 p.m. Sept. 23 at the IU Cinema, according to a press release from the Media School.

As an IU alumnus, Fielding’s participation with the screening is a part of the CINEKids International Children’s Film Series. This series is geared toward exposing children to international films including animation, comedy and drama features.

Because of the event’s international focus, “Kung Fu Panda 3” will screen in Mandarin Chinese. For non-Mandarin speakers, English subtitles will be provided.

Using his background in international cinema, Fielding will lead a discussion about the modern business of film and how DreamWorks, in particular, is working to expand its content to international audiences. According to the release, this expansion has a direct focus on large markets like China.

The film screening and talk are free events, but tickets are required to attend, which are available on the IU Cinema website or at the IU Auditorium box office.

Earlier in the day, Fielding will also participate in a roundtable breakfast talk with Media School students. Because he started out in a similar position as a student at IU, attendees can learn about his career path and specializations in media management and integrated marketing.

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