It’s 2 a.m. on a Friday and you’ve consumed one too many Long Island iced teas at Kilroy’s Sports Bar.
Your mind is spinning, and a little voice whispers in your head and urges you to go to Taco Bell.
So you agree with your intoxicated logic, corral your friends together and venture to T-Bell, the holy grail of drunk food.
The distance from Sports to Taco Bell is about 72 feet. During the walk, you usually take a Snapchat or two, swipe right on Tinder when you should have swiped left and yik a few yaks.
But now, you can be far more productive in those 72 steps. On Tuesday, the Taco Bell Mobile Ordering App was released.
What’s better than fast food? Faster fast food.
Jokes aside, the idea of mobile ordering is a great innovation. Although many fast food companies claim they present food to customers in an orderly manner, most do not.
Whether it’s due to a lack of staff or a lack of resources, I don’t know. But with this app, it gives the consumer an easy experience by only saying a few words to the cashier.
It attends to our on-the-go lifestyles where we are constantly on our phones.
That being said, it’s slightly disconcerting that this is the future our world is heading in.
People enjoy the limited human interaction — texting rather than calling, using Google docs as group meetings and now ordering food on an app instead of ordering in person.
But technology isn’t old news. It’s reality, and it’s pretty awesome.
The entire industry will probably adopt Taco Bell’s new app system because it’s a huge advancement as well as a convenience to customers.
The commercial advertising the new ordering app speaks of menu anxiety. I’m not sure if this is a medical condition that can be cured in therapy, but it’s out there.
People get nervous when deciding what to choose to order from a vast menu while there are a bunch of cars waiting behind them in the drive-thru.
I can picture kids going up to the professor in class saying, “Sorry my paper is gonna be late, I had menu anxiety last night. I was in line for a half hour at Taco Bell trying to decide between the triple steak burrito and the volcano taco.”
But have no fear. The app allows customers to avoid this pandemonium and turn in their assignments on time. It gives people the ability to place a customized order before they even walk through the door.
Ironically, the marketing route Taco Bell took to promote the app was to turn off all social media sites and “go dark” on Tuesday.
In Apple’s App Store, user Jdogkennison gave the app five stars and thanked God “for hearing the prayers of many since George Washington first prayed there would be a mobile ordering app after his final charge in battle. He died with a Cinnabon delight in his mouth, smiling and thanking God for the opportunity to have known such perfection.”
Retweet.
Truly, this app has been a divine gift from God.
The taco evolution is real, and the Taco Bell Mobile Ordering App is the Big Bang.
Let’s face it. For IU students this app is sweeter than the crunchy ?cinnamon twists.
jlkarl@indiana.edu
