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Friday, April 19
The Indiana Daily Student

opinion

Product loyalty or value

Another generation of the iPhone has proven once again that Apple still reigns in the cellular technological world.

IDS columnists Riley Zipper and Jessica Karl touched on this within the last few weeks with different reviews of and reactions to the phone and the new Apple Watch that was released with it.

I had to agree with them about the value of a smart watch and the fact that I was probably going to upgrade to an iPhone 6 when I had the chance.

Then I had to question why it was that I agreed with them.

Why and how has Apple gained such a massive following, so much so that people are willing to shell out thousands of dollars for new products and ?devices?

The iPhone 6 and 6 Plus, the newest installments of the iPhone lineage, made headlines and set new records as 4 million were sold during the launch ?Friday.

The demand for the phone has exceeded even the company’s initial expectations, with preorder supplies already sold out.

With all of this considered, I can’t help but be amused.

I’ve been an iPhone user since 2010. I love my iPhone like it was a small child, and I wouldn’t consider switching cell phones to anything but an iPhone in the foreseeable future.

This is where the humor comes in.

When the first iPhone was released, its revolutionary tendencies were undoubtedly the reason for its popularity.

As the company continued to improve past models and release new iPhone generations, we followed suit by purchasing it.

It made sense at the time because what we were getting was the newest, the greatest, the most technologically savvy, and no one else was matching its supremacy.

Now this is no longer the case.

Many smartphone competitors, such as Samsung, provide similar, if not identical, technological benefits as the iPhone with a couple superior aspects.

I watch the Galaxy commercial and consciously note that there are certain features I prefer when compared to the iPhone sitting next to me.

Yet, I would never consider purchasing a Galaxy.

It has nothing to do with the status of an iPhone. I don’t even think that ?exists.

I don’t think I can pinpoint an exact reason, which is why this is so funny to me.

Apple isn’t even adapting drastic changes to the iPhone 6 and 6 Plus, yet it is still insanely successful not even a week into its public sale.

Somehow and some way during some point in my ownership of one of my four iPhones, Apple has gained my and millions of other people’s loyalty enough to continuously shut down competitors.

So Apple, keep doing you, man.

And Amazon, Samsung, Google and whoever else is out there still paying for the Siri advertisements claiming she and her iPhone “can’t do that,” well, apparently they can do that.

And then some.

cnmcelwa@indiana.edu

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