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The Indiana Daily Student

arts

Krewella, B.O.B. to come to campus for IU Block Party

Block Party

IU Block Party 2014 launches this Saturday and takes a star-studded set list with it.

Krewella , B.O.B. , SoMo , MisterWives and Skizzy Mars will perform to a sold-out crowd.

Brett Bassock, director of live entertainment at Union Board , was in charge of the event. He said locking in this year’s artists took six weeks .

“A lot of work goes into this,” he said.

This is IU Block Party’s first year of existence . Before, it was known as a Welcome Week concert . Bassock wanted to change that, he said.

“What I wanted to create was more than a legendary concert,” he said .

He wanted a brand that would live on. So, he turned the annual Welcome Week concert into the IU Block Party, he said.

For Bassock, the key to this was taking advantage of the key populace of Welcome Week. He wanted students to be able to identify this concert from the moment they set foot on campus.

Much like how the Little 500 concert is identifiable, the IU senior said he wanted to create an event he could return to after graduation.

“The memory of a student is four years,” he said.

To create this memorability, he said he needed to impact students early. This concert had to launch in such a way that each freshman in attendance could have three additional years to spread his brand.

“RHA handled all the marketing for the event,” he said.

Alongside the Residence Halls Association, First Year Experience helped in spreading his message to the incoming students, Bassock said.

This year also marks a change in how the concert will run.

In the past, it was just a concert. This year, the event will feature a carnival alongside the concert.

Kevin Kenes , the director of fun and adventure at Union Board, said this adds something students can do all day.

When the music stops there’s something going on, Bassock said.

Students can look forward to food trucks, rock walls, bounce houses, speed pitches and a mechanical surfboard. Buffa Louies and BBQ Train, Kenes’ favorite local food, will be available for purchase.

“Welcome Week is one of the most exciting times for people,” Kenes said. “This is a great capstone to end Welcome Week.”

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