‘We Are IU’ video premieres at Mizzou football game

Memorial Stadium bled cream and crimson Saturday.

The release of IU Athletics’ new video, “We Are IU,” got plenty of spirit pumping at Saturday’s game.

“I’m extremely pleased with the crowd reaction,” said Andrew Rosner, director of business development at IU Athletics. “Throughout our promotional blitz this past week you could tell Hoosier fans were excited for the video to be released.”

Crafted by the creators of “This Is Indiana,” Daniel Weber and Brice Fox, “We Are IU” is the ballad for a new brand of IU football.

The video was set to premiere Oct. 5, but videographer Rory Kramer said the excitement to show it to the public was overwhelming.

Hoosiers were all ears, ready to soak it all in.

“The fans were glued to the video board last night as we debuted the video,” Rosner said Sunday.

The video has gone viral with more than two million views on YouTube.

“I think ‘We Are IU’ will unify Hoosier football fans just like ‘This Is Indiana’ did,” Rosner said. “I can’t wait to see how this energizes our fan base over the course of this season and beyond.”

Follow reporter Ashley Jenkins on Twitter @ashmorganj.