Back to school blitz hits local Target

During Welcome Week, College Mall location busiest in nation


An abandoned cart at Target during welcome week. Anna Teeter Buy Photos

During the weeks surrounding move-in, the store has a 220 percent increase in sales, and it takes three delivery trucks per day to keep the “Back to College” goods in stock.

Most popular items
Futons, storage bins, hangers and command hooks

Most random top seller
Pepperidge Farm Goldfish

Why is it so popular?
“Compared to Targets in other college towns, ours is much closer to campus,” said Deb Cobb, executive of guest experience.  “Plus, IU has a large number of international students. It tends to be cheaper for them to refurnish their apartments every year rather than transport furniture back and forth.”

­— Jessica Contrera

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